Market Morning guide
How to play Market Morning
Market Morning is an idle game about a little market. You serve customers by hand, open stalls that trade for you, and build a busy market one stall at a time. It plays like other idle games, with one twist: serving customers never stops being worthwhile.
The basics
- Serve a customer. Tap the big button to serve a customer and take a coin. Every market starts with one.
- Open stalls. Apple crates, flower stalls, bakery stalls, cheese counters and coffee carts all take coins on their own, every second.
- Buy upgrades. At 10, 25, 50 and 100 of a stall, an upgrade appears that doubles what that stall takes. A few upgrades double the whole market.
- Draw a crowd. Crowd upgrades make every customer you serve also bring in a share of what your stalls take each second.
- Pack up for the day. Once the market is busy, you can pack up and open fresh tomorrow with reputation stars. Each star makes everything 8% faster, for good.
Your first few minutes
- Serve customers until you have 15 coins, then set out an apple crate. Coins now arrive by themselves.
- After serving 25 customers, Friendly smile appears. It doubles every customer you serve by hand.
- Save for a flower stall at 110 coins. With five stalls, Bunting doubles the whole market.
- After serving 100 customers, Busy aisle appears: your first crowd upgrade.
How crowd upgrades work
In most idle games, tapping matters a lot in the first few minutes and then fades away, because your helpers soon make far more than a tap ever could. Market Morning keeps it useful.
Busy aisle makes every customer you serve also bring in 2% of what your stalls take each second. Later, Street musician adds another 4% and Word of mouth another 6%. With all three, each tap is worth 12% of a second’s takings on top of its normal value, so a minute of serving customers is like several extra seconds of trading every time you tap.
You never have to tap. Your stalls take coins on their own, and the market keeps trading while you are away. But when you are there, serving customers really helps, and it feels good to help your market along. The button always shows what one customer is worth right now.
Tips
Buy the crowd upgrades when they appear. Their value grows with your stalls, so they only get better.
Watch the tier upgrades. The first upgrade for each stall, at 10 owned, is often the best value on the board.
Use Buy 10 and Max. Buying in bulk is handy after a break. Your choice is remembered.
Check in twice a day. Your stalls trade for up to 12 hours while you are away, then wait for you. See idle games that work offline.
When to pack up for the day
Packing up unlocks once you have taken 20 million coins in the current day. Stars are worked out as the square root of your coins today divided by five million, rounded down, so your first day brings at least 2. 80 million coins brings 4, and 500 million brings 10.
A good rule is to pack up when it would add at least half again to the stars you hold and progress has slowed. For more on the thinking behind resets, see what is prestige?
Keep your market safe
Market Morning saves automatically in your browser every 30 seconds and when you leave. Use the Save page to copy a backup now and then, or to move your market to another device.
The numbers
These tables come straight from the game's own data, so they always match what you see in the game.
Stalls
| Stall | First one costs | Coins each second |
|---|---|---|
| Apple crate | 15 coins | 0.5 |
| Flower stall | 110 coins | 3 |
| Bakery stall | 1,200 coins | 18 |
| Cheese counter | 13,000 coins | 110 |
| Coffee cart | 100,000 coins | 700 |
Each stall you buy costs 15% more than the one before.
Stall upgrades
Each doubles what one kind of stall makes.
| Upgrade | Appears at | Costs |
|---|---|---|
| Polished apples | 10 apple crates | 243 coins |
| Cider samples | 25 apple crates | 1,975 coins |
| Orchard deliveries | 50 apple crates | 65,019 coins |
| Heritage varieties | 100 apple crates | 70,458,807 coins |
| Fresh buckets | 10 flower stalls | 1,780 coins |
| Paper wrapping | 25 flower stalls | 14,484 coins |
| Wedding orders | 50 flower stalls | 476,809 coins |
| Flower subscriptions | 100 flower stalls | 516,697,918 coins |
| Warm loaves | 10 bakery stalls | 19,419 coins |
| Cinnamon buns | 25 bakery stalls | 158,011 coins |
| Sourdough starter | 50 bakery stalls | 5,201,556 coins |
| Morning queue | 100 bakery stalls | 5,636,704,563 coins |
| Tasting plates | 10 cheese counters | 210,368 coins |
| Aged rounds | 25 cheese counters | 1,711,786 coins |
| Cheese boards | 50 cheese counters | 56,350,187 coins |
| Famous truckle | 100 cheese counters | 61,064,299,436 coins |
| Oat milk | 10 coffee carts | 1,618,223 coins |
| Loyalty cards | 25 coffee carts | 13,167,581 coins |
| Second grinder | 50 coffee carts | 433,462,977 coins |
| Latte art | 100 coffee carts | 469,725,380,280 coins |
Other upgrades
| Upgrade | What it does | Appears at | Costs |
|---|---|---|---|
| Friendly smile | Each customer you serve by hand pays twice as much. | 25 coins brewed by hand | 100 coins |
| Busy aisle | Each customer you serve also brings in 2% of what your stalls take each second. | 100 coins brewed by hand | 750 coins |
| Street musician | Each customer you serve also brings in 4% more of what your stalls take each second. | 400 coins brewed by hand | 40,000 coins |
| Word of mouth | Each customer you serve also brings in 6% more of what your stalls take each second. | 1,000 coins brewed by hand | 5,000,000 coins |
| Bunting | Every stall takes twice as much. | 5 stalls | 500 coins |
| Chalkboard signs | Every stall takes twice as much. | 150,000 coins this season | 200,000 coins |
| Farmers' market day | Every stall takes twice as much. | 25,000,000 coins this season | 40,000,000 coins |
Achievements
- First customer: Serve your first customer.
- Open for business: Set out your first apple crate.
- Full market: Own at least one of every stall.
- Draw a crowd: Buy your first crowd upgrade.
- Regular trade: Serve 500 customers by hand.
- A thousand coins: Take 1,000 coins in total.
- A million coins: Take 1,000,000 coins in total.
- A billion coins: Take 1,000,000,000 coins in total.
- A busy market: Own 100 stalls at once.
- See you tomorrow: Pack up for the day for the first time.
- A full week: Reach day 8.